Pricing handmade candles is one of the hardest parts of selling. Price too low and you're working for free. Price too high and nothing moves. This calculator builds your price from the ground up based on real numbers, not guesswork.
The most common mistake is pricing based on what "feels right" or what competitors charge on Etsy. But your costs are your costs. If it takes you 45 minutes to pour, cure, label, and package a candle, and your materials cost $4, you need to know that before setting a price. This calculator makes the invisible costs visible. Use the Wax Calculator to figure out your material costs per candle first.
The standard wholesale price is 50% of retail. If your candle retails for $24, your wholesale price is $12. Make sure your margins still work at wholesale before committing to wholesale orders. If they don't, your retail price might be too low. Use the Batch Calculator to get exact material totals for wholesale runs.